Sid comes with well over a decade’s worth of experience in fintech startups and marketing. He built Singapore’s first motor insurance aggregator pre-2010, and was a founding team member of MoneySmart – one of the region’s largest personal finance websites.
Sid also has significant agency leadership experience: having served as the APAC Digital Director of Cognito, a global financial services communications agency, where he specialised in helping both early-stage crypto and fintech companies as well as global banking organisations across Hong Kong and Singapore launch and market their products. He also led Construct Digital as their General Manager, a regional B2B-focused digital agency before launching WizardGeekNinja.
Sid has won numerous marketing awards including several Gold trophies at the MARKies and Marketing Excellence Awards.